Breezy 103.7 (WLIN-FM), Boswell Media’s adult contemporary station serving Kosciusko, Attala County, and central Mississippi, is celebrating its first anniversary on the 103.7 FM frequency this weekend.
The milestone marks one year since Breezy officially transitioned from 101.1 FM to 103.7 FM on July 11, 2025, a move designed to strengthen the station’s signal and significantly expand its broadcast reach across central Mississippi.
The frequency change was necessary after it was determined that increasing power on 101.1 FM would create interference with stations operating on adjacent frequencies. Moving to 103.7 FM allowed Breezy to increase its broadcasting power while avoiding those limitations.
As a result, Breezy 103.7 now reaches a potential audience of more than 60,000 listeners—more than double its previous coverage area of just over 27,000.
“The move to 103.7 FM was an important step forward for us,” said Johnny Boswell, Owner and CEO of Boswell Media. “It strengthened our signal, but more importantly, it allowed us to expand our reach while continuing to serve our communities with the local news, weather, and music they rely on every day.”
Since making the transition, Breezy 103.7 has continued to build on its tradition of community-focused broadcasting while also delivering several major sports and news milestones for Boswell Media.
Among the highlights was Boswell Media Sports’ first-ever radio broadcast of the Ethel Lady Tigers’ appearance in the 1A State Championship game, a coverage effort that later earned a Mississippi Association of Broadcasters (MAB) Award for Continuing Coverage.
Breezy 103.7 also carried Kosciusko High School’s run to the 4A State Championship game—the Whippets’ first appearance in a state title game since 1996. The accompanying radio feature story, “Kosciusko’s Big Game Sendoff,” which included game coverage, interviews, and audio from former players, coaches, and families sending well wishes, earned a Mississippi Association of Broadcasters Award for Best Sports Story.
In addition, Boswell Media’s Chris Davis was recognized with a first-place MAB Award for Best Radio Reporter/Anchor for his work across sports and news coverage.
Beyond sports, Boswell Media and Breezy 103.7 also continued their strong commitment to community service through multiple Make-A-Wish Mississippi radiothons. Across all stations, those efforts helped raise more than $28,000 for children and families in need, with the Breezy 103.7 radiothon on October 10 leading all participating stations in fundraising totals.
“These moments really define what local radio is all about,” said Boswell Media General Manager Melissa Boswell Townsend. “It’s not just about music—it’s about being there for our communities, celebrating their wins, and helping when it matters most.”
